6 Benefits of Custom Packaging

The benefits of custom packaging range from building brand recognition and improving the customer experience to cost effectiveness during manufacturing and shipping. Tailoring your primary, secondary, and tertiary packaging shows off your brand on the shelves and provides additional safety for the product.

Custom packaging includes labels, pouches, boxes, and shippers. The pros at your packaging company will give you ideas about the most appropriate custom packaging solutions and advise about things like sustainability and value for money. 

1. Brand Identity and Recognition

Making your branding recognizable is important for building brand loyalty with customers. You want them to be able to pick your brand out quickly on the shelves and gravitate toward it. Branding on shipping boxes also adds to the customer experience, as they will know exactly which of their online orders has arrived when they see their package.

When getting packaging for a new product, make sure the logo, images, and designs keep with your other branding efforts. Continuity helps to build brand recognition. 

The more customers recognize your products through consistent branding, the more of a connection they will feel with your brand. This prompts repeat purchases of your products in a competitive and crowded market.

2. Free Advertising

With branding on each layer of packaging, your custom designs are giving you free advertising without you having to dip into your marketing budget. Each time a customer carries the box or has the product on their countertop when guests visit, your brand is being seen and becoming better known. Brand awareness leads to customers building familiarity, trust, connection, and then loyalty.

3. Product Protection

Custom boxes can be created to fit your product perfectly, with built-in sections or custom-made foam inserts to secure more fragile items. Instead of the traditional packing fillers, such as foam peanuts to fill empty spaces, packaging can be made to cradle the product exactly. This reduces movement within the packaging, improving protection during transport and minimizing damage.

Your packaging should also include symbols warning of the fragility of the product inside and showing which way to hold it. Minimizing product damage will result in fewer returns, fewer complaints, less money spent on replacements and inventory shrinkage, and a higher regard for your brand.

Pro tip: Try out your product in the new packaging before doing a full-scale roll-out, to make sure it is compatible and works as intended.

4. Packaging and Cost Efficiency

Using packaging designed for the size and shape of your product means no more filling empty spaces in large boxes. This removes the need to spend money on foam peanuts, shredded paper, air pillows, and bubble wrap. 

It also saves on shipping costs. Shipping is calculated by size and weight. With smaller boxes and no fillers, both size and weight are reduced. This saves you expense on every item shipped.

5. Eco-Friendly and Sustainable

Custom-made product packaging can be ordered in environmentally friendly materials. This gives you the chance to use materials that are both made from recycled materials themselves and are recyclable after use. Your eco-conscious customers will appreciate this.

Removing the need for fillers also reduces your packaging waste, as fillers are usually made from plastics that end up in landfills. Custom packaging is often smaller and lighter than standard boxes with packing fillers, further reducing your environmental footprint by lowering shipping emissions.

6. Improved Customer Experience and Quality

Improving the customer experience not only leaves a lasting impression, but it also elevates the quality of your brand in the minds of the customer. Impressions matter. Well-designed packaging is something customers notice and appreciate. 

Custom packaging also gives you an opportunity to tailor it for the needs of the product, such as using child-resistance mechanisms, locking tabs, or easy-tear openings. This is thoughtful, practical, and important for fulfilling safety requirements when selling cannabis and other regulated products.

Purpose-built packaging is also simpler, with no packing fillers to have to dispose of. Those tiny foam packing balls are impossible to get in the trash, instead clinging to your hands and clothes. Very frustrating and not user-friendly at all.

Turn Your Branding Into the Whole Package

Custom packaging has many benefits, all of which have a positive impact on customer satisfaction. Leaving a memorable impression and increasing the perceived quality of your brand plays a pivotal role in growing brand loyalty.

Sustainability is something that conscious consumers care about. Make your eco-friendly efforts known to your target audience. The design team at your packaging company will help you come up with unique ideas, tailor the packaging to your products' specific requirements, and bring the unboxing experience to life.