Case Study

Cutting Costs and Launching Smarter: HighFidelity’s Packaging Edge

About HighFidelity

HighFidelity Brands is a Missouri‑based, vertically integrated cannabis operator with three in‑house brands—Daybreak Cannabis, Pinpoint Concentrates, and Good Taste Edibles—plus the award‑winning Kind Goods retail stores, voted Missouri’s #1 dispensary three years running.

Logos of GoodTaste, pinpoint, Daybreak Cannabis, and Kind on a white background

Background

As HighFidelity expanded rapidly, the team needed a packaging partner who could keep pace with constant product launches, shifting regulations, and growing SKU complexity.

When Samantha Bratton joined as Director of Supply Chain Management, she stepped into a fast-growing operation with an ambitious retail expansion plan and a complex product lineup. Her mission: tighten the packaging process, control costs, and ensure every product hit shelves on time — all while navigating Missouri’s fast-changing cannabis regulations.

HighFidelity’s Cannabis Packaging Challenges

No Purchasing Process

Before Samantha’s arrival, HighFidelity had no centralized packaging procurement process. Orders were unstructured, and managing timelines, pricing, and vendor relationships was a constant struggle.

Regulation Whiplash

Missouri’s cannabis laws change frequently, forcing the team to update packaging often and pivot quickly to maintain compliance.

Supplier Overload

With countless packaging suppliers on the market, it was difficult to find reliable partners who could deliver consistent quality and service.

Vert x HighFidelity Packaging

Images courtesy of High Fidelity Brands

Pinpoint Extracts White jar inside of black box

Vert’s Role

Innovative Product Development

Collaborated on insulated 510‑cart tubes and premium live resin packaging, improving protection, usability, and brand presentation.

Centralized Project Visibility

VertFlow keeps every project, invoice, and proof in one hub for easier planning and cash‑flow management.

Cost Optimization

Unlocked 28% savings on a specialty edible tin without compromising quality.

The Hub Behind HighFidelity’s Faster Launches

VertFlow gives HighFidelity complete visibility and control over every packaging project, from first quote to final delivery.

With VertFlow, the team can:

  • See real-time status for every order
  • Track deposits, balances, and payment timelines
  • Store all artwork, proofs, and approvals in one place
  • Improve cross-department coordination and cash-flow planning

For Samantha, VertFlow replaced manual tracking and guesswork with clear visibility, keeping launches on schedule and budgets in check.

Vert's Impact on High Fidelity's Business

28% Cost Reduction

Delivered significant savings on a flagship Good Taste Edibles SKU.

Smarter, Faster Launches

Streamlined timelines, proactive updates, and better coordination speed products to market.

Elevated Brand Presentation

Premium packaging improves product protection and strengthens brand perception.

Vert has brought functionality and ease to my day‑to‑day. Between their proactive communication, VertFlow system, and product development support, they’ve become a trusted partner and they’ve saved us nearly 28% on one key SKU.

Samantha Bratton, Director of Supply Chain Management

Ready to cut costs and launch smarter?

Vert helps cannabis brands move faster, spend smarter, and elevate their packaging without cutting corners. Let’s build your next packaging win.

Daybreak Cannabis Strain packaging

Image courtesy of Daybreak Cannabis Instagram @daybreak_cannabis

Fill out the form below and our team will reach out within a business day.

Ready to cut costs and launch smarter?

Vert helps cannabis brands move faster, spend smarter, and elevate their packaging without cutting corners. Let’s build your next packaging win.

Daybreak Cannabis Strain packaging

Image courtesy of Daybreak Cannabis Instagram @daybreak_cannabis

Fill out the form below and our team will reach out within a business day.